Willow Crowns Fall Collection

Happy Hump Day, Friends!

I can't believe how quickly the summer has gone by (and with so few blog posts, shame on me!), and that tomorrow will be September! One of my favorite ways to ring in a new month (and season) is with a new Willow Crowns collection.


I always love to blog the full collection a day in advance for a couple reasons:

1. I hate to spam you all nonstop on Instagram with so many photos of our new pieces so it's nice to have one place to show them all off.
2. The shopping gets a little crazy on launch days, especially with limited quantities and no guarantee of restocks, so I imagine it's nice to be able to see the full collection, mentally note your faves, and go into 10 am a little more organized!

One of the funny things about new collections is that by the time we get around to launching them, I'm wondering if they're any good! We started this collection in May, so after 4+ months of looking at the same fabrics, leathers, suedes (oh yeah, we're doing suede!), I can't see anything with fresh eyes anymore. What I DO know is that we really stretched this season to bring in new fabrics (hello, suede and corduroy) and incorporate beautiful colors and patterns that aren't cliched or overly holiday themed (sorry, no witch or black cat prints in our fall collection) and we're really happy with the results!

Enough talking, here's the goods!


















We leaned heavily on warm rose golds, rich jades and navys, and some gorgeous sage and rose colors to round out our palette. Suede and corduroy add a cozy feel, gingham felt traditional but not overdone, and with everything from newborn headbands, to pigtail sets, to bowties, this collection has got a little bit of everything!

Shopping starts at 10 am CST (11 am EST, 9 am MST, 8 am PST) tomorrow, September 1st on the WC site

Don't forget to use the code FREESHIP50 for free shipping on orders over $50 and let us know if you have any questions at hello@willowcrowns.com ! 

Small Business Series: Mamas and Makers Market

It's time for another pop up recap, and guys, this was my favorite EVER. We participated in the Mamas and Makers market this past Sunday at the Merrill House (a super gorgeous venue) in Houston and it was an incredibly fun day.


Our friends Esther of cuteheads and Beth of Manor hosted what is hopefully the first of an annual family event and it was a blast! There were thirty vendors including those selling jewelry, children and adult clothing, skincare products, kids accessories, home decor, art, books, and greeting cards. From the minute the doors opened at 11 the place was packed with families ready to hit the bar and grab a beer or mimosa, take their kids to the face painting and cotton candy stations, and then get their shop on! 

Steph flew in for the event and I'm always so so glad to have her here because 1. any excuse to see your bestie and 2. the woman knows how to work a pop up. She knows our products inside and out thanks to countless hours managing the site and turns out that sometimes even with two of us, we had a line waiting to check out.


I always say that our customers are the best and I really believe it. We saw so many familiar faces, who've been supporting us from day one and so many little girls were walking through the door in Willow Crowns pieces which totally made me want to cry. 

Ok, on to photos!








While this was the biggest display we've done for a pop up, I wanted to keep everything on brand with blush and white colors and simple, easy to shop displays. Meredith from Cake and Confetti whipped up our gorgeous fresh floral garland which really made the display and Ryan was a huge help making the sign for us.   

We kept one table as a true "shopping" table with all the majority of our clips displayed and headbands that could be tried on. The other table displayed our special occasion pieces and a build your own clip set station. We used the middle area for our check out, storing business cards, bags, and inventory. 

So now that it's all over, my house is full of gorgeous leftover florals, our inventory is in desperate need of replenishing, and I'm pretty sure my ankles are still feeling it! All the best signs of a successful pop up!

Steph will be posting a full recap of our time together on her blog later today (including some of the amazing food we ate while she was here!) and we're already moving full steam ahead into producing our Fall collection which will be launching in less that one month on Thursday, September 1st at 10 am CST!
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